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| Tuesday, June 23, 2009 |
 by Laurie Sullivan Conduit will unveil a dashboard today that lets people customize toolbars with widgets from a variety of companies. The widgets are available in the Conduit Marketplace and on participating member Web sites. ... Read the whole story > > Search by Laurie Sullivan Google began incubating a related concept months ago, but late Sunday confirmed that it has begun soliciting advertisers to participate in an "experiment" that puts information, such as size and price, about products in search results. The ads will be served to a select group of people searching the Web in the United States at first. ... Read the whole story > >  by Wendy Davis The American Civil Liberties Union is asking a federal district court to quash a subpoena seeking information about commenters to a recent Las Vegas Review-Journal article. The civil rights group is also asking the court to issue a protective order that would prohibit the federal authorities from using any information that may have already been disclosed about the commenters. ... Read the whole story > > by Mark Walsh Keeping up with Google, Facebook and MySpace, Yahoo Monday unveiled its own self-service option for display advertising aimed at small- to-medium sized businesses. Through its new My Display Ads service powered by partner AdReady, Yahoo hopes to convert search advertisers into display ad buyers and boost its local display ad revenue through bid-based buying, but some don't see such a bright future for the system. ... Read the whole story > >  by Mark Walsh Almost 4 in 10 smartphone users who don't have an iPhone would switch to the popular Apple device for their next purchase, while 4 out of 5 of current iPhone users would buy the phone again, according to a new study. The findings highlight the challenges the BlackBerry faces in "stemming the iPhone stampede," according to Crowd Science CEO John Martin. ... Read the whole story > > by Joe Mandese One of the hottest areas of the online advertising business - "ad ops," a short-hand for advertising operations, or the technology that is driving machine-based advertising and media-buying processing - could soon begin impacting the planning and buying process for all media. Interpublic, in partnership with Microsoft, this morning unveiled a new, tech-driven platform for managing the way media is planned, bought, measured and posted not just for online media, but for all forms of traditional and emerging media. The system, dubbed MOMS (Media Operations Management System), was unveiled this morning at the Cannes advertising festival in France, the companies boasted it would "re-invent" the way Interpublic agencies and clients plan and buy their media. ... Read the whole story > >  by David Goetzl NBC Sports continues to do its part to further the growing list of top-tier sports events available live on the Internet. Next month's women's and men's finals at Wimbledon will be streamed live on NBCSports.com. ... Read the whole story > > by Daisy Whitney Twilight and The Unborn depended on online buzz to fill seats. Welcome to the tale of two films -- one a pop culture phenomenon that turned its actors into full-blown celebrities and the other a scary movie that brought in double its small budget. ... Read the whole story > > by Erin DeJesus Chili's "better than bland" ad campaign hinges on poking fun at a fake competitor -- P.J. Bland's, a restaurant chain that serves food literally made of cardboard. But while P.J. Bland's lacks an edible menu, most real restaurants would envy its Web presence. ... Read the whole story > > | Counterpoint by Tom Foran Premium publishers attract the majority of mobile web traffic. Yet many of them seem to take the Field of Dreams approach when it comes to advertisers -- ... More  Recent Most Read Stories |
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