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Saturday, 21 November 2009
Measure and Improve IT Service Quality With Six Sigma
No One Said DB Upgrades Without Downtime Would Be Easy
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Friday, 20 November 2009
Daily Online Examiner: Feds Drop Appeal In MySpace Suicide Case
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The move lets stand U.S. District Court Judge George Wu's decision to acquit Drew, notwithstanding a jury's decision that she was guilty of three misdemeanors in the high-profile case.
The federal authorities prosecuted Drew, an adult Missouri resident, for allegedly violating a federal computer fraud law by helping to hatch a plan to communicate with Megan via a fake profile.
The profile was of a boy, "Josh," who initially sent Megan flirtatious messages, but eventually sent hurtful ones. Megan hanged herself after receiving a final message from "Josh" that the world would be a better place without her. Drew herself didn't send the messages or create the account, according to the trial testimony.
Law enforcement authorities in Missouri concluded that Drew had broken no laws. The state subsequently enacted a cyberbullying statute.
But federal authorities in Los Angeles were determined to take action against Drew. They charged her with committing computer fraud on the theory that she violated MySpace's terms of service by using a fake name to gain access to Megan's profile.
While that creative interpretation of the statute seemed to satisfy many people's sense of justice, it was never legally sound. The Computer Fraud and Abuse Act was aimed at preventing hacking, but not violating any site's terms of service. Social networking sites -- or any sites that rely on user-generated content, for that matter -- couldn't stay in business if every terms of service violation could land users in jail for computer fraud.
Wu acknowledged as much in his dismissal order. He held that MySpace's terms of service are so broad that many people violate them -- ranging from the "the lonely-heart who submits intentionally inaccurate data about his or her age, height and/or physical appearance" (which goes against the site's ban on providing false or misleading information) to the "the exasperated parent who sends out a group message to neighborhood friends entreating them to purchase his or her daughter's girl scout cookies" (breaking the ban on advertising to other members).
Post your response to the public Daily Online Examiner blog.
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We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. (c) 2009 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001
Section 2-Around the Net in Online Marketing: Chrome OS Gets Harsh Reviews
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| Chrome OS Gets Harsh Reviews Sony Prepping iTunes Rival Twitter Bows Geo-Location API Google Gets Into Real Estate Report: Mozilla Healthy, Too Close To Google Google Going From CPMs To CPGs? | |
| Online Media Daily - Around the Net for Friday, November 20, 2009 http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2009-11-20&art_type=42 | |
| You are receiving this newsletter at phamquochuy1980.haiphong@blogger.com as part of your membership with MediaPost. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and become a complimentary member. For advertising opportunities see our online media kit. If you'd rather not receive this newsletter in the future click here. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. (c) 2009 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001 |
Section 3 - Feedback Loop
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Behavioral Insider: Slipping Into The Peer-to-Peer Channel: Where Trends Begin
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Just An Online Minute... The Goofy Nerd Herd Gets Notional
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Notional Launch Party, IAC Building, New York
November 19, 2009
Last night, I had no notion of what Notional was all about and what kind of goofy nerd extravaganza awaited me. Blasts from the Nickelodeon past, courtesy of PRNewser's Joe Ciarallo oddly enough, "The Cosby Show," MTV, Channel One, and good ole "Best Week Ever" were all around the IAC, and each person was nicer than the next. I spent 90% of my night laughing with the boisterous partiers celebrating the third season of "Chopped" under Ricky Van Veen's video production wing, Notional, and 10% getting my dorky fan girl on. Ok, let's be honest, I spent 10% of the night oversharing and 90% being a dorky fan girl. 
First of all, let's get it out there that I'm short. This is made distinctly more tragic when NYC media types like the newly blond (and workin' it well) Caroline McCarthy and Mediate's Rachel Sklar wear high-heeled boots. You're making me even more Lilliputian, girls. I'm glad we got that out of the way.
Emmy-winning executive producer Ben Silverman reminds me of an eagle on speed, both physically and in personality. His mind will cut you he's so sharp, and when he speaks you can almost see his bones trying to leap from his skin with the electricity he emits. Before Tuesday I never had any reason to say "Ben Silverman" and suddenly, there he was again, part of my coverage. I always expect someone with such a loaded list of accomplishments to be full of themselves, unapproachable, and ... sort of jackassy because, frankly, a lot of those types are. But Silverman didn't do any eye rolling with the multiple cameras shadowing him and he makes intense eye contact. I sound like I have a school girl crush, don't I? Damn it!
I rounded up the mediabistro posse of Fishbowl NY's Blake Gernstetter , Agencyspy's Matt Van Hoven (still engaged if you're keeping tabs!), and PRNewser's Joe Ciarallo. Fun little tidbit for you, Joe's roommate is Danny Tamberelli from Nickelodeon's "The Adventures of Pete and Pete." Dan's a floppy-red-haired happy guy and within one minute of speaking to him, I guarantee you'll feel like you've reunited with your best kindergarten pal.
As I was blathering to College Humor's Amir Blumenfeld about spotting him at the Williamsburg river park thingy a few weekends ago, he looked up and said "uh, is that Pete and Pete? Streeter! It's Pete and Pete!" They completely nerded out and while they contemplated how they could get a picture with the perky "Pete," I interrupted and said "why I don't just grab him for you?" The results are fantastic. I left them to gush all over each other.
As I corralled four dapper Dans for a photo, I realized that through my lens I was staring at Gideon Yago, who I've been a fan of since before some of you were out of diapers (I'm old). Later, I cornered Nick Kroll while I gnawed the hell out of steak frites. I was excited to share that I finally caught "The League" after "It's Always Sunny In Philadelphia" (of which I am a #1 fan, and yes I'll fight you for the title). I had been avoiding it, thinking it would be all woman-hating (you know, because chicks are so sensitive and annoying and want to manage your time and your emotions when all you want to do is play fantasy football!) and the episode I caught began with a poop conversation , so now I'm a fan. Then Gideon Yago photobombed Kroll. 
I met Rex Sorgatz, found him open and friendly and not judgmental at all of me for forgetting deodorant. See, over-share. And for some weird reason, in social situations where my brain misfires, I resort to bodily function/hygiene speak. He and Caroline both felt inclined to overshare after my brainfart, but I'll keep those tidbits to myself. Ty Montague, co-president of JWT North America, could be found tapping away at his phone on one of the cozy black couches.
Who else who else? Ah yes, Guest of A Guest lead wrangler, Rachelle Hruska, was hanging out with some tall blond vixens, comedian Chuck Nice channeled the sharp dressed man, MediaPost reader Jesse Askew from Nycelife Ventures, LLC, posed with Nick Cannon and then led me to Malcolm Jamal-Warner and MTV's Sway Calloway, who then parted to reveal the talented and hot-gunned Regina King. I kid you not, she has the arms I covet -- rounded and with that armpit space that is currently occupied by what I like to call "snack packs" in my arm situation. 
Comedian Sherrod Small was manning a red-lit table with an adorable blond who I accidentally molested while setting up their shot. I swear, if there is an award for inappropriate touching, I would win it - it's a really great subset of my klutz skills. With all of these "Best Week Ever" sightings, I was hoping Paul Sheer would appear, especially since he was also in the episode of "The League" that I enjoyed, but alas, it must have been sock drawer night chez Sheer.
Dan Abrams was also hanging out, looking serious, AND I was happy to meet Ted Allen, who currently hosts "Chopped" but he will always be from "Queer Eye ForThe Straight Guy" in my heart. Michael Lewittes, formerly of "Access Hollywood," current co-founder of GossipCop.com was keeping the gossip peace with writer Erin Carlson. And obviously, Ricky Van Veen was there, interrupting the party very briefly to say a few words with Dave Noll.
And finally, I have no idea who the DJ was, but the music through the night was so confusing! I saw a few hipster types bopping around to Fleetwood Mac's "Everywhere." See? Fleetwood Mac? I LOVE them, but such an odd selection.
Send invitations to kelly@mediapost.com
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You are receiving this newsletter at phamquochuy1980.haiphong@blogger.com as part of your free membership with MediaPost. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and click on [subscribe] in the e-newsletter box. For advertising opportunities see our online media kit.
We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. (c) 2009 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001
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Over the course of 30 years, one thing I learned about myself is that I'm most productive in sustained bursts of high intensity, followed by a day or two of recovery during which my mind often turned numb. In the 80s and 90s it wasn't impossible to find a friend and enjoy a "play day." Try that now!
Agreed.
So perhaps there's a place in-between: No limits on vacation time, but require employees to take a minimum amount.
Jill Simon, TurnHere Inc. (Nov 19, 6:17 PM)
Doug Frechtling, George Washington University (Nov 19, 5:38 PM)
Paula Lynn, Who Else Unlimited; hollywood5459@gmail.com (Nov 19, 4:58 PM)
Dana Marsh, Real Magnet (Nov 19, 4:54 PM)
David Carlick, Carlick (Nov 19, 4:48 PM)
Stacy Heatherington, National League for Nursing (Nov 19, 4:46 PM)
Alison Kosakowski, MyWebGrocer (Nov 19, 4:45 PM)
Rochelle Fainstein, Sterling Brands (Nov 19, 4:45 PM)
I'm not sure apprenticeships help solve this particular problem -- except perhaps in the sense that the Master/Apprentice relationship offers a possible structure for incentivizing invention and calculating and proffering rewards: i.e., inventive Apprentices help further the Master's career, so the Master is incented to cultivate that behavior by insuring that... - Read more
Paula Lynn, Who Else Unlimited; hollywood5459@gmail.com (Nov 20, 12:00 PM)
Mark McLaughlin, McLaughlin Strategy (Nov 20, 11:53 AM)
Paul Kaye, Retrevo.com (Nov 20, 11:52 AM)
Ed Lamoureux, Bradley University (Nov 20, 11:32 AM)
Cecil Foster, Richmond Register (Nov 20, 9:45 AM)
Mike Einstein, the Brothers Einstein (Nov 20, 8:58 AM)
Richard Wakefield, Glennco Consulting Group, Inc. (Nov 20, 8:31 AM)
How many social media sites are YOU a member of? Me too!
Go apple! If americans can't be diligent enough to read the fine print, then why not exploit it? Its marketing at its best!
How many times have you clicked on "i accept the policy" without reading it? We want instant gratification, and we want it for free!
Ipods for all! Iphones for all. GPS tracking for all! Big brother wants us to be happy, and to know what we are doing, what we are thinking, and who we are talking to!
Don't watch your back, watch who you are and who you become... Good people have nothing... - Read more
If they did use the technology to it's fullest, I'd be running from Apple too. But they've been pretty savvy when it comes to UI. I'd be surprised to see them use this in a way that would cause attrition. But we'll see.
Bill West, Comcast Spotlight (Nov 20, 9:51 AM)
Paula Lynn, Who Else Unlimited; hollywood5459@gmail.com (Nov 20, 9:37 AM)
Above all, it is simple.
http://www.quisenblog.com twitter.com/mickeylonchar
Ya, I hope we don't find out down the road that this guys is a scriptwriter who sold the TV show idea first and then the Twitter account...that would be quite disappointing.
Love that Tweet too - another lesson for marketers - I may not want you to communicate to me in every channel.
It is really a giant game of chicken and a question of who is going to blink first. If I have a really successful website and feel I can walk away if the deal isn't in my best interest than I will. On the other hand, if my website is flagging or I have a quota to meet, I will be more inclined to deal.
As a buyer, it is the same conundrum. If... - Read more
Instead, how about this:
Yes -- I clicked. I'm interested. No -- I did not click. How interested could I possibly be?
Period.
or if you can't then call me to finalize the sale (eg the holiday booking)
or perhaps.... yes - I clicked so ask me to confirm that I want to buy it, if I don't then assume I just want more information (and an easy path to buy)
If I didn't do anything then your ad didn't move me to action.
Then make it work on every channel without an overlay and I also want to be able to buy while watching cable (I don't subscribe) at my friend's house. Also my kids should be... - Read more
My take is that affiliates need to look at a calendar and note that in another 40 days it will read 2010 -- not 1980. Time marches on and the realities of the 20th century are literally history.
You can wail that it's unfair, but TV never shed a tear for all those radio personalities too hideous to make the transition to new realities. Now it's TV's turn to be "old media" -- after 50 years of lording over the other old media.
The functions of media remain the same: inform, entertain, connect people, play watchdog. The structures, however, have changed forever. The boat sailed over ten years ago on the idea of wired phones and wireless TV. It's the other way around now.
Great article and I could not agree more. As consumers demand more from brands, companies need to engage in the conversation about what they're doing to address social issues. Companies have the strategic interest and untapped resources to help address many issues we face today. Most are comprised of good people and do many great things, but don't do enough to tell their story.
Shouting from the roof tops to get the word out doesn't cut it. Top down corporate communication is not an authentic means of conversation with a person. Social Media provides a unique opportunity for companies to get engaged with people who care about the issues and join the discussion, because it's happening whether they're involved or not.
Mark Bachman http://www.bettertheworld.com
PS- looking forward to the mag!
Kristen
The Brits have a reputation for a 'stiff upper lip' we simply don't like to make a fuss. Maclaren didn't have to recall the strollers in the UK, because there were very few complaints raised to our equivalent of the CPSC, the Trading Institute. However, there were cases of fingertip amputation in the UK but the parents thought they were isolated incidents. Once the traditional media had brought these people forward, social media gave parents a platform to act.
Instead of complaining - British parents made their voices heard via the social networks. This is a great example of how parents across the globe can communicate and support each other.
I think Maclaren was very surprised... - Read more
First of all, the 18-49 universe is much smaller than the 2+ universe. But that aside, you keep forgetting it's the advertisers who pay for this crap. They're the only one's with a vested interest in the "mass" me thinks you doth protest too much about here.
Speaking of which, to reach this dubious mass, these beleaguered advertisers would have to buy spots simultaneously on all six networks to approach what they used to be able to get from one spot in one good show on one network only 25 years ago.
You also neglected to factor in (deduct) the 35% of the audience that favors time-shifted viewing (for obvious and ominous reasons) and the feeding frenzy (another deduction) that occurs during the commercial breaks viewed in real-time.
Why do you think the only property the bankrupt... - Read more
PPC etc without Analytics is retarded. Folks that do PPC without analytics are uneducated by sales reps who are not responsible for the clients satisfaction.
The yellow page duopoly is over. Google deserves a monopoly due to the checks and balances and lack of cronyism. Main Street fights back against greedy margins that the Yellow Pages have had for years. Keep the trust with your clients and innovate!
If I'm not mistaken, Google has already tried this, or something close in both Radio & TV; we KNOW they have the chops, and have had mixed results at best.
Looks like an 'Exchange' or similar. It will be interesting to see how this goes.
But it's getting harder and harder to force viewers to watch the ads, thanks to technology. The DVR and the Internet have compressed the attention span to the point where people just want content and have little patience for mandated interruptions of any kind, especially when they can no longer be forced to view them.
As the DVR and Internet become increasingly intertwined with the TV sets themselves (witness the new model appearing on Best Buy shelves this Christmas), the problem will get worse and worse. The tipping point is in plain sight.
It's the behavior, stupid. Not the functionality of the message.